admission : providing specialist services to trans-tasman marketers

A new way to publicise your website
For Admission Client, PartsWorld, the web has become an increasingly important part of their business.

23 owner-operated PartsWorld branches throughout New Zealand carry a stock of recycled parts for all makes and models of cars and vans driven in New Zealand. We’re talking MILLIONS of parts!

Increasingly, potential buyers are using the website www.partsworld.co.nz to enquire about, or purchase a specific part. Rather than the traditional 0800 number of visit to the branch itself.

To help publicise this website, Admission has developed “5 websites Kiwi males dream about” which has been reflected in a print advertisement and poster campaign.

Home pages have been created for four dummy websites …

When users enter any of these websites, 15 seconds later they are taken on to PartsWorld’s main website www.partsworld.co.nz.

It’s a great tongue-in-cheek way of making PartsWorld’s website stand out amongst every man and his dog. And every part and its car.

[return to intermission]

What Makes a Powerful Brand?

Walk into any corporate headquaters in Australasia, and more than likely you'll find a framed "Mission Statement" on the wall of reception.

The "Mission Statement" will ask you to believe that they're a smorgasbord of everything good.

Marketing and advertising is not a panacea.

If your company is
ho-hum, no amount of telling people how exciting your products and services are will change that.[contact us to learn more»]