admission : providing specialist services to trans-tasman marketers

Impending Bulk Mailing Discount Doom!
At press it is 370 days, 07 hours and 30 minutes until the postal data regime comes into force for bulk mailing in New Zealand.

Admission client, Simplicity, has joined forces with Acxiom, to alleviate stress from the incoming changes in the bulk mailing protocol.

Even if you keep your client information as meticulously as the KGB, with the new postal zones you are going to need to take additional measures. If postal data is not 85% zoned with the new postal code system, substantial bulk mailing discounts could be in jeopardy.

Data keepers all over New Zealand can breathe a sigh of relief. RightAddress means databases do not need to be manually overhauled. Plus, staff need not sit idle and twiddle their thumbs while their records are sent away - RightAddress cleanses and expands data, dynamically on the fly.

Check out the current RightAddress website, www.rightaddress.co.nz, and take THE SYSTEM for a test ride. With RightAddress you can prevent your data from letting you DOWN.

Admission is thrilled that companies as smart as Simplicity and Acxiom use us.

[return to intermission]

What Makes a Powerful Brand?

Walk into any corporate headquaters in Australasia, and more than likely you'll find a framed "Mission Statement" on the wall of reception.

The "Mission Statement" will ask you to believe that they're a smorgasbord of everything good.

Marketing and advertising is not a panacea.

If your company is
ho-hum, no amount of telling people how exciting your products and services are will change that.[contact us to learn more»]