Admission breaking in to Sydney

Admission now has two large clients in Sydney – insurance company NRMA and medical publisher CMPMedica.  Which means that Aussie Manager Ben Slater is now spending lots of time on the Virgin Blue red-eye from Brisbane.

A few weeks ago, the new Admission-designed website for NRMA publication 'Australian Business Auto’ was published – check out www.businessauto.com.au.  It adds to the considerable expertise that Admission is now developing - making the web work for traditional hard copy publishers.

One of the quandaries most, if not all publishers are facing, is how to make money taking their profitable paper publications to the web.  Particularly as the appetite for conventional paper-based media continues to dwindle because more and more consumers are browsing and reading.

Admission has identified a number of strategies that media owners can use to 'digitise’ their successful newspaper and magazine brands. Call us if you would like to know more.

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