admission : providing specialist services to trans-tasman marketers

	Win a Fantastic French Bubbly! - May 2008 Despite the fact that margins in the wine retailing industry have become narrower than a steak at a vegan picnic, Admission client Wine Direct is going great guns with their stack 'em high and pack 'em in wine retail warehouse in Newmarket, Auckland...[read more]

	Admission powering the LG Mystics - May 2008 It's always been said that staff at Admission on both sides of the Tasman will watch anything that involves sweaty bodies moving a ball around, but for the first time it's not rugby, league or cricket...[read more]

	Admission breaking in to Sydney - May 2008 Admission now has two large clients in Sydney - the publishing arm of NRMA and medical publisher CMPMedica. Which means that Aussie Manager Ben Slater is now spending lots of time on the Virgin Blue red-eye from Brisbane...[read more]

	A new place to send your cheques - May 2008 For those of you that like sending cheques to admission (we love receiving them!) our post box in Australia has now changed...[read more]

	Countdown time to the World Cup! - October 2007 While staff at Admission’s Auckland office admit that “some of their best friends are Aussies” and staff at Admission’s Brisbane office reckon that “the sheep-shaggers from the Shaky Isles aren’t bad sorts”, when it comes to the World Cup, there’s no love lost...[read more]

	Grocery Charity Ball has now raised over $1milllion! - October 2007 Last month, the 4th annual Grocery Charity Ball was held in support of the Life Education Trust. A whopping $500,000+ was raised on the night … making the Ball the greatest fundraising charity dinner in New Zealand...[read more]

	Marketing a Marketing Guru! - October 2007 Over the last few years, Admission has worked with Geoff and BNI Australia on a number of marketing initiatives – the newest of which is an on-line presence for Geoff in his own right – www.geoffkirkwood.com...[read more]

	WARNING : Off limits to dieters! - October 2007 Hard on the heels of the launch of the new “Simpsons” movie, and the construction of a giant donut in the mountain village of Springfield in Canterbury, New Zealand, Admission has launched a new website for donut-maker and Gold Coast client, Ultimate Foods...[read more]

	Win a Day Spa! - June 2007 Admission would like to send one lucky winner off to a day spa to be treated like royalty as a post Queen's Birthday treat!...[read more]

	Impending Bulk Mailing Discount Doom - June 2007 Admission client, Simplicity, has joined forces with Acxiom, to alleviate stress from the incoming changes in the bulk mailing protocol...[read more]

	2007 Grocery Charity Ball - June 2007 The stand-out evening for grocer philanthropy in New Zealand is fast approaching. The fourth annual Grocery Charity Ball will take place on August 31st at the Sky City Convention Centre, Auckland...[read more]

	Admission welcomes the 'Newbies' - June 2007 By recruiting two new team members, Admission recently fostered the fiercest Trans-Tasman rivalry since the last Bledisloe...[read more]

	The luck of the Irish ... - March 2007 We're very excited to announce that a winner has been drawn in our St Patrick's Day Intermission competition. Congratulations to...[read more]

	Brisbane now ready for the world! - March 2007 It's no secret that Admission Australia is flourishing. In fact 6 out of 10 statistics tell us that Admission's Brisbane office is now bigger than the Auckland office...[read more]

	Watch out for the Scots! - March 2007 As part of Admission Australia's planetary challenge, two new staff with a tenuous claim to Scots ancestry have recently joined the team...[read more]

	Making netball simpler … - March 2007 Admission client, Simplicity CRM, has just become a major sponsor of FujiFilm Force Netball, at North Harbour in Auckland, New Zealand. ...[read more]

	WIN STUFF!!! - March 2007 It's St Patricks Day on Saturday (17th March) .. and the day for even our latter day Scots to celebrate the Irish, Ireland and all things green...[read more]

	We’re taking a break over Christmas! - December 2006 Like all Antipodeans (well, most anyway!), Admission will be shutting up shop in both Brisbane and Auckland over Christmas...[read more]

	Who won the case of Hunter’s 2004 Gold Medal Chardonnay? - December 2006 If you're looking for someone to shout for you over Christmas then you should make you way to Gerard Roofs at 90-104 Felton Mathew Avenue, Glen Innes, Auckland...[read more]

	Admission Australia now in Newmarket!! - December 2006 Finding Admission has just got a whole lot easier. We're now in Newmarket in Auckland and Newmarket in Brisbane!...[read more]

	Win a case of gold medal chardonnay! - November 2006 Admission New Zealand client Vintage Wines & Spirits has recently become the distributer of Hunter's wines in New Zealand...[read more]

	A new man from Redcliffe! - November 2006 If you want to know more about the mating habits of the Moreton Bay Bug, then just ask Admission Australia's latest team member - Jon Waples...[read more]

	$300,000 raised for Cure Kids - November 2006 The annual Grocery Charity Ball held on the 1st September raised an unbelievable $300,000 for Cure Kids...[read more]

	And finally .. Ben to become a dad! - November 2006 Admission Australia Director will soon become a first-time dad. His lovely petal, Kirsty, has just finished full-time work, and has become an Administrative Assistant for Admission until the big day sometime on or about the 13th of December....[read more]

	6 dozen of Australia's favourite brew could be yours! - July 2006 When Craig "The Sawman" Honeyman goes 4-wheel driving in the outback of Queensland, the local sawmillers can look forward to two things...[read more]

	From surfing waves to surfing the web - July 2006 New Admissioner Josh Bruce has taken a break from surfing the waves of Queensland’s fabulous beaches to surfing the web at Admission’s Brisbane office...[read more]

	Admission goes global - July 2006 When Ivan Misner of Business Networking International (BNI) spoke in Brisbane last month, it was an opportunity for Admission to catch up with the American Founder...[read more]

	2006 Grocery Charity Ball set to be a success - July 2006 Although the 2006 Grocery Charity Ball is still one month away on Friday 1st September, over 500 people have already bought tickets to the gala occasion...[read more]

	Win a magnum of Veuve du Vernay - April 2006 If you’re a fancier of French sparklings, then you may be wondering why it’s been a little difficult to pick up a bottle of Veuve du Vernay lately. The reason’s simple. It’s in short supply - after the latest container imported by New Zealand distributor and Admission client Vintage Wines & Spirits...[read more]

	A new way to publicise your website - April 2006 For Admission Client, PartsWorld, the web has become an increasingly important part of their business. 23 owner-operated PartsWorld branches throughout New Zealand carry a stock of recycled parts for all makes and models of cars and vans driven in New Zealand. We’re talking MILLIONS of parts!...[read more]

	Web designers wanted in paradise! - April 2006 Do you know a web designer? Someone who wants to move to a place where the staple diet is moreton bay bugs and prawns, the temperature in 26°C .. in WINTER, where the parking wardens are babes in bikinis, and where the All Blacks will be playing the third match in the Bledisloe Cup this year?...[read more]

	Smarts from Admission - April 2006 We’re please to let you know about the latest smarts emanating from the Agency. This month, Admission Graphic Designer Julie Sprott was awarded her Certificate in Direct Marketing after successfully receiving a Merit for the course in 2005...[read more]

	Win a “Hot Lap” with Opti-flex!!! - November 2005 Admission client Opti-flex is Australasia’s premier supplier of presses, pre-press and on-press equipment. You’d be forgiven if you’ve never heard of the brand, unless of course, you’re from the flexographic printing industry, in which case Opti-flex is the one to watch...[read more]

	It’s going to be a great summer of cricket! - November 2005 When Donna Dicker & Sally Tye of Auckland Cricket pressed Admission into creative service, it was pretty hard to resist. The idea of “researching” the client’s product … having to go to the Aussie v. NZ one-dayer on 3rd December, the West Indies v. NZ one-dayer on 4th March, and a test and a 20/20 match against the West Indies early next year was a little daunting. Yeah right! ...[read more]

	Vision Senior Living goes “virtual” - November 2005 Admission client Vision Senior Living has retained digital video specialists Arcad to create a virtual “fly through” of the new apartments to be built at the company’s retirement village in Hamilton - Forest Lake Gardens...[read more]

	Grocery Charity Ball raises $150,000 - November 2005 As a primary sponsor of the Grocery Charity Ball held on Friday 19th August, we were pretty chuffed to hear that the evening raised $150,000 for Project K. This comes on top of the $100,000 raised for Cystic Fibrosis the previous year...[read more]

	We’re giving away a basket of Kato Gourmet Food! - July 2005 We’re thrilled to report that Kato Pacific has appointed Admission New Zealand as their advertising agency. And to celebrate, we’re giving away a BIG basket of Kato’s wonderful gourmet products...[read more]

	“I can’t get by without my MIMS...” - July 2005 Admission has just completed creating a new brand personality for medical publishing company CMPMedica and its lead product MIMS pharmaceutical data. Of course, unless you’re a doctor, pharmacist or nurse, the name ‘MIMS’...[read more]

	Admission Australia looking great! - July 2005 Admission’s foray into the Brisbane market before Christmas last year is proving as successful as a feed of Moreton Bay Bugs. And putting up with sheep jokes is a small price Aussie Manager of Admission, Ben Slater, has had to pay...[read more]

	Two more staff for New Zealand - July 2005 Not to be left behind the Aussie office, Admission New Zealand has also taken on two additional staff. Claudia Mackeson has moved uptown from her position as Assistant Manager and Windowdresser at Hallensteins Queen Street store, and has joined Admission as a Graphic Designer...[read more]

[view our news archive]

"I know my advertising's working... I just don't know which half"

The days of unaccountable advertising and marketing have long gone.

When marketers at best relied on annual research monitors to
check awareness and perceptions (in the earnest hope they
correlated with sales success) and at worst, where advertising
decisions were made on a spouse’s approval of the ad!

We now want to know if our marketing and advertising is
working. For sure. And passing off communication as
“enhancing the brand” – without getting the phone to ring,
putting bums on seats, having the cash register ring, or driving
visitors onto the website … is no longer acceptable.

Admission is in the business of accountable communication.

We have an armoury of tools to measure (and ensure) that our
websites are delivering the visits, our email campaigns are being
read, and our other media strategies are performing for our clients’ brands – and their sales.

...[contact us to learn more»]